projects

SMCP CSM strategy for the new normal

Adapted the strategy to the new health protocols not only to ensure the safety of customers and employees but also contributes to building customer trust and loyalty. Therefore, it was crucial to prioritize the customer experience and adapt it to the new normal to succeed in today's business environment

Brand strategy for Atelier Emelia

I have successfully developed brand strategies for luxury fashion markets that meet the evolving values of the luxury bridal brand. Resulting in a significant increase of 93.4% in audience engagement. Through effective relationship building, I secured a collaboration with Galeries Lafayette, coordinating luxury brand initiatives and supporting special luxury projects. Overall, I am equipped with the skills and knowledge to excel in brand strategy development in the luxury fashion industry.

Inditex, Oysho strategy revision

Conceptualized and applied a successful new strategy that boosted sales by 13.3% in just six months. Working with the sales and marketing department we have been able to develop and implement a successful marketing plan that resonated with customers across all channels. By taking a holistic approach to marketing and sales, I have been able to drive growth and create value for the organization.

SMCP CSM e-commerce strategy

Revised the csm approach strategy to the website to increase sales and make the e-commerce experience more user-friendly. Attracting more customers and guide them towards making purchases with ease. Focusing on streamlining the purchasing process and providing a seamless customer experience. The CSM team has implemented new features such as live chat support, improved product descriptions, and faster checkout options. This strategy also includes proactive customer outreach to better understand their needs and wants, and how the site can better serve them. Overall, the revised CSM approach aims to increase sales by improving the customer experience and providing a more user-friendly platform for customers to make purchases.